Media
Platforms that help creators (authors, journalists, YouTubers, publishers) run sustainable businesses.
Past work: Howl, Audible, INaudio.
Product leadership, designed for impact.
Hi, I'm Alison. I help purpose-driven startup leaders get the most from their product org.
02The Stakes
GROWTH HAS A WAY OF OUTPACING YOUR TEAM.
It's common for early-stage product teams to fall behind as the company scales. Your opportunities (and problems!) have leveled up, but your team can't keep up. Decision-making slows; frustration reigns; the mission suffers.
Don't force your mission to wait for your product org.
03The Approach
IT TAKES LEADERSHIP TO MATCH EXECUTION TO AMBITION
Keeping your early-stage speed as you scale — especially as disruption becomes the daily norm — takes two intentional upgrades.
First, your product team members need to work autonomously: ask better questions, make bigger intuitive leaps, and lead confidently without the founding team in the room.
Second, your leadership needs to make vision and strategy explicit. Early on, it lives in small-group conversation and gets woven into executive decisions. As you scale, the implicit has to become explicit, or your bold thinkers may point themselves in the wrong direction.
Experienced product leadership is the answer.
Up-level your team; Invest in your strategy.
04Focus Areas
I WORK WITH TECH STARTUPS BUILDING WORTHWHILE, DELIGHTFUL PRODUCTS.
Health & fitness
Apps that nudge people toward healthier behaviors.
Past work: Peloton, AMP Fitness.
Climate
Tech that reduces the impact of fossil fuels on our lives.
Past work: Shoreline Wind, BetterFleet, Common Energy.
05Engagements
THREE WAYS TO WORK TOGETHER.
ACoaching
For product leaders new to their role.
1:1 coaching for people stepping into product leadership for the first time — building the judgment and instincts that usually take years to earn on the job.
BStrategic Projects
Short, scoped, high-leverage.
Focused engagements to diagnose and fix a specific problem — org structure, hiring, product strategy — where outside, C-level insight can be transformative.
CInterim / Fractional
Leadership now, while you find the right hire.
I step in as interim or fractional CPO / Head of Product for companies that know it takes time to make the right full-time hire but need product leadership in the meantime.
06Meet Alison
Twenty years navigating dramatic change.
I was previously chief product and strategy officer at Howl, a B2B startup that raised a $27M Series A.
I led teams at Facebook, Amazon, and Rent the Runway, but I thrive in early-stage environments. I was the first employee at a mobile publishing startup that exited via acquisition. I currently teach a master's-level course at Columbia titled "Leadership in Times of Disruption."
Before that, I was a journalist who lived through the print-to-digital upheaval of the news industry firsthand. I've closely studied the winners and losers over the last 20 years, and see the parallels of today's disruptive moment with ones from the past. "History doesn't repeat itself but it often rhymes."
